New Media Directory

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New Media combines art and technology, media and design, content and carrier. It touches the corporate boardroom, the virtual showroom, the college dorm, the family entertainment centre. Its core consists of codes, algorithms, light and fibre. It is increasingly mobile and wireless-enabled. New Media is everywhere, and it is constantly evolving.

Capturing and expressing such a vast range of activity and applying it to a number of products was a challenge. The design requirement was also extended to include the related publications British Columbia Science Clusters and Northwest Digital Design.

Preliminary concepts centred on the initials NMD, but this idea was abandoned when the sister publications were included in the project.

New media, digital design and scientific research share information and computer processing as common features. I chose a 3x2 grid to express the idea of data, and colour differences to show change and process.

The abstraction proved attractive and engaging and colour palettes were selected to reflect the activities but depart from the dominant colours in use by firms and organizations in these sectors.

The grid is very flexible and is extended into running bands that can span screens and pages, integrating the logo and providing a visual motif for these related publications.

The directories are published on different schedules and produced according to demand. The CD-ROM databases which feature dynamic Excel spreadsheets for analysis and integration into business systems are packaged using the Jewelboxing System allowing demand printing from PDF masters for each CD-ROM order and presenting a smart modern package and booklet.