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For this project which required an information poster and a handbill, I departed dramatically from the existing design.
I re-grouped the information and discarded the clip art. I also removed the Library Square logo, choosing instead to display only the VPL logo.
I employed an appropriate selection of icons I designed earlier (see VPL Icons) in a series of large circles across the poster below the headline.
I bisected the page vertically, displaying date time and location information on the left under a clock icon and general information about the course itself on the right under the international information symbol. This was displayed in black in order to come to the foreground.
I ensured alignment was maintained across the columns as well, clearly delineating the information.
Subsequent posters cycle through library colours, introducing colour variation to indicate new schedules of these popular courses.
The general structure of this poster became the template for event information posters from 2001 to present.
The handbill was designed to match the poster and was available at information desks throughout the library system. It was reproduced two to an 8.5"X11" sheet and trimmed, On both sides the title and icons were displayed and information about the course was displayed on one side and date, time and location on the other.
Together these pieces re-defined the typical publications that would be used to support the library’s growing number of training and information programs.
Direction and design
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